Some of the services we offer at Caulfield White Creative Industries are based around crowdfunding. It is a medium we are really passionate about as it has helped democratize art-making to a degree, we would never have been able to make the Canadian Frame(lines) project or our documentary film Come Home without crowdfunding. Over the past 5 years we have done countless hours or research, managed our own crowdfunding endeavours, as well as managing and consulting on the campaigns of others. While we learn new things with every project, we learned the most on our first attempt at crowdfunding where we only raised 21% of our goal – in other words, we learned from a HUGE FAILURE. We were fortunate in that we had enough to get started on our project, and held other fundraising events, and a year later, another SUCCESSFUL crowdfunding campaign.
In my own personal life, I have always taken the stance that it is always best to learn from the mistakes and missteps of others whenever possible. And with most projects, if you are considering crowdfunding, you probably don’t have the time and energy to fail, and fail again. The biggest benefits of working on your campaign with an outside crowdfunding expert are 1. the experience this person has from past campaigns, 2. fresh eyes can see problems/concerns that are easily missed by someone who is too close to the project. Now that I’ve talked about why you might want outside help on your crowdfunding campaign, let me share with you the different kinds of ‘help’ that are available.
Ideally, as a campaign consultant, I will begin working with you 6-8 weeks before you intend to launch your campaign. I will review all relevant materials about your project and any materials you have already prepared for your campaign. After a thorough review I will sit down for a 2-hour meeting with you (and your team if you have one) and lay out some crowdfunding basics and a campaign management and promotional strategy complete with content suggestions that play to your unique strengths.
In the weeks before you launch, I will review your campaign page, press kit, press release, and any other promotional materials you have assembled and I will provide feedback and answer any questions you have.
Weekly Progress Meetings
Throughout your campaign I will review your progress and meet with you to suggest strategic changes that may need to be made, types of updates/contests/releases that will draw more attention, and how to make the most of whatever is happening in your campaign.
Campaign Management is really Campaign Co-Management, you will be heavily involved in defining how your campaign is marketed and will be the public face and voice of your project – it is YOUR PROJECT after all.
As with Campaign Consulting, I would ideally begin working with you at least 6-8 weeks before you intend to launch your campaign. After reviewing all relevant materials about your project, your budget, and your timeline, I will put together a comprehensive crowdfunding strategy tailored specifically to your project. During our 2 hour initial consultation I will lay out this plan for you, answer any questions you have about it, let you know what I will need from you as we work your campaign, and get approval from you to move forward.
Leading up to the launch
In the weeks leading up to the campaign launch I will help you design (and obtain) perks, build your Campaign Page, Press Kit, Press Releases, social media presence, and other highly effective reach-out tools. I will help you arrange media production (photos, videos, website design etc.) – Caulfield White Creative Industries offers many of these services, I also work with other creative companies, and can advise you on producing your own media if you choose to do so.
During the campaign is when all our planning and hard work get put into action. I will make regular updates to your campaign and social media platforms, manage media releases, administer contests and other activities to enhance campaign donation and engagement. We will be in touch and working together on a daily basis while the campaign is active.
Emergency Campaign Management
(First, I just want to say that I really hope you never land yourself in a situation where you need emergency campaign management, but if you do – I am here to help!) Emergency Campaign Management is for you if you’ve already launched your campaign and it is not going as well as you had hoped.
Since we don’t have the luxury of time, I guarantee to meet with you in person within 48-hours of receiving content to review, or have a telephone/skype/facetime consultation within 24-hours if needed. During our consultation I will brief you on the ways you can improve your campaign, and outline a plan of action for the remainder of your campaign.
I will get straight to work raising the profile of your campaign and attracting new donors. During the emergency management of a campaign, I am available to you 24/7.