5 easy steps to prepare your team for a promotional video

1. Don’t force/pressure anyone to appear in the video

If someone isn’t interested in being in front of the camera, that’s okay. Not everyone is comfortable in front of the camera, or wants their image all over the internet, and a less than enthusiastic participant can bring video production to a stand-still. Ensure everyone is aware that participation is voluntary and should be a fun experience for everyone involved.

2. Do screen tests

It isn’t as hard as it may sound. Set up a video camera in a quiet place and have team members, one at a time, stand in front of the camera and talk about your organization, product, or service (whatever it is your video is intending to promote/explain.) Review all the video and see which team members are more comfortable in front of the camera. If someone is fidgety or nervous it is best not to include them in the video – you likely don’t have the time and resources to devote to curing one individual of their performance anxiety.

3. Ensure all participating team members understand the goals of the video

Once you’ve decided who is going to appear in the video, have a meeting where you share the goals you have in mind for this video. Is it to promote a particular product or service? Is it to showcase the organization to potential investors? Do you want to build community support and engagement for your organization? When your team is aware of what the end goal of the video is you can all brainstorm talking points and/or anecdotes that will clearly share your message. Handing out a list of points/ideas you want the video to convey will be helpful to everyone participating in the video to prepare themselves.

4. Have participating team members draft their own answers/dialogue

After team members understand the goals and format for the video, give them time to draft dialogue, or answer to questions they will be asked before a script for the project is assembled. When people are able to use their own words to express their ideas and values – instead of memorizing a script written by someone else – they are calmer and their answers are more believable.

5. Celebrate!

Okay, so this isn’t technically preparation. After the video is completed have a video launch party. It can be as simple as ordering some pizzas to the office after the day is done, or renting out a room at a restaurant and inviting family, friends, and clients to watch your video before it goes live online. Your team will feel appreciated for the work they’ve done and personal risks (it’s scary to be on camera) they’ve taken. It can also help launch a new product, service or campaign with your current and potential clients.