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Authenticity in Marketing

In speaking with creatives and super-small business owners one thing I’ve found over and over again is a resistance to marketing and promoting themselves and their work. Part of the reason is a sense of  Canadian modesty that must have been ingrained in us in childhood, but when I’ve pushed deeper with these people, I’ve[…]

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Web Videos for Small Business

One of the many things Ryder and I are passionate about is helping small local businesses. Granted, we do have a personal stake in these kinds of businesses, but small local businesses provide more than employment. They create community, and are often more concerned with sustainable practices than larger companies. Here is our advice to[…]

An excellent graphic explanation by Local First

Local Business – The Key to ALL OUR SUCCESS

When I tell people, as I often do, that the focus of Caulfield-White Productions is to work with creatives and local businesses to raise their profile in their community and around the world, people generally understand why we want to work with artists and creatives, but don’t understand why local business is such a focus[…]

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5 easy steps to prepare your team for a promotional video

1. Don’t force/pressure anyone to appear in the video If someone isn’t interested in being in front of the camera, that’s okay. Not everyone is comfortable in front of the camera, or wants their image all over the internet, and a less than enthusiastic participant can bring video production to a stand-still. Ensure everyone is[…]

teamactors

Should I hire actors for my Promotional Video?

When making a video to promote your organization, one of the first things you will have to decide is whether you will hire actors or feature actual board members/employees/clients. Both are valid choices and each has its benefits and drawbacks depending on your organization type and the purpose of your video. In general, if a[…]

American Bank Note Company, Ottawa. [Public domain]

Why Hire a Crowdfunding Manager?

Some of the services we offer at Caulfield White Creative Industries are based around crowdfunding. It is a medium we are really passionate about as it has helped democratize art-making to a degree, we would never have been able to make the Canadian Frame(lines) project or our documentary film Come Home without crowdfunding. Over the past 5[…]

1 word that can make your crowdfunding campaign a success

If you’re thinking about using crowdfunding to fund your creative venture, your first thoughts are probably about how much money you will need to accomplish your goals and how you will be able to raise it. While I don’t have a secret trick that will guarantee success, I can tell you how to drastically increase[…]