An excellent graphic explanation by Local First

Local Business – The Key to ALL OUR SUCCESS

When I tell people, as I often do, that the focus of Caulfield-White Productions is to work with creatives and local businesses to raise their profile in their community and around the world, people generally understand why we want to work with artists and creatives, but don’t understand why local business is such a focus[…]

chris_actorprep

5 easy steps to prepare your team for a promotional video

1. Don’t force/pressure anyone to appear in the video If someone isn’t interested in being in front of the camera, that’s okay. Not everyone is comfortable in front of the camera, or wants their image all over the internet, and a less than enthusiastic participant can bring video production to a stand-still. Ensure everyone is[…]

teamactors

Should I hire actors for my Promotional Video?

When making a video to promote your organization, one of the first things you will have to decide is whether you will hire actors or feature actual board members/employees/clients. Both are valid choices and each has its benefits and drawbacks depending on your organization type and the purpose of your video. In general, if a[…]