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Authenticity in Marketing

In speaking with creatives and super-small business owners one thing I’ve found over and over again is a resistance to marketing and promoting themselves and their work. Part of the reason is a sense of ¬†Canadian modesty that must have been ingrained in us in childhood, but when I’ve pushed deeper with these people, I’ve[…]

Promoting your small, local business ONLINE

It can be difficult as a small, local business owner, to figure out where best to utilize your limited resources (time/money/energy/creativity) to promote your business. It can also be stressful. In the past, the Yellow Pages was the go-to option. It cost¬†a few hundred dollars to run a large ad for a month, but everyone[…]