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Web Videos for Small Business

One of the many things Ryder and I are passionate about is helping small local businesses. Granted, we do have a personal stake in these kinds of businesses, but small local businesses provide more than employment. They create community, and are often more concerned with sustainable practices than larger companies. Here is our advice to[…]

chris_actorprep

5 easy steps to prepare your team for a promotional video

1. Don’t force/pressure anyone to appear in the video If someone isn’t interested in being in front of the camera, that’s okay. Not everyone is comfortable in front of the camera, or wants their image all over the internet, and a less than enthusiastic participant can bring video production to a stand-still. Ensure everyone is[…]

teamactors

Should I hire actors for my Promotional Video?

When making a video to promote your organization, one of the first things you will have to decide is whether you will hire actors or feature actual board members/employees/clients. Both are valid choices and each has its benefits and drawbacks depending on your organization type and the purpose of your video. In general, if a[…]

Is video really worth it for Small Business?

Yes. And no. It depends. In this article I’m going to do my best to outline in what situations video(s) would be beneficial for a small business, and when you can take a pass. When many people think about online videos for business they think about viral ad campaigns or those skippable things that precede[…]